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Monday, July 7, 2025

Exploring Truecaller in India 2025: Features, Benefits, and Privacy Insights

 

Exploring Truecaller in India 2025: Features, Benefits, and Privacy Insights

Truecaller, a global leader in caller identification and spam-blocking, has become a household name in India, where it commands a user base of over 180 million active users and generates 75% of its revenue. In 2025, with India’s mobile user base exceeding 1.4 billion and rising spam calls (56 billion blocked globally in 2024), Truecaller’s role in ensuring safe communication is more critical than ever. This blog post delves into Truecaller’s key features, its significance in India, privacy considerations, and tips for maximizing its benefits, especially for users dealing with frequent calls, such as those in banking or business sectors like SBI.

What is Truecaller?

Truecaller is a smartphone application developed by True Software Scandinavia AB, launched in 2009, offering caller ID, spam-blocking, call recording, and messaging features. Available on Android and iOS, it uses a crowd-sourced database to identify unknown callers and filter spam, making it a go-to tool for Indian users facing relentless telemarketing and scam calls. With a 4.5-star rating on the App Store (245K reviews) and 4.4 stars on Google Play (22.7M reviews), Truecaller is the third most downloaded app in India, behind only WhatsApp and Instagram.

Why Truecaller is Essential in India

India’s telecom landscape, with its high volume of spam calls (3.2 trillion unknown calls identified globally in 2024), makes Truecaller indispensable:

  • Spam Protection: Blocks robocalls, telemarketers, and fraudsters, critical for urban users in cities like Delhi and Mumbai.
  • Caller Identification: Displays names, locations, and call reasons for unknown numbers, aiding professionals like SBI staff handling client calls.
  • Business Efficiency: Features like call recording and Verified Business badges streamline communication for entrepreneurs.
  • Women’s Safety: Helps women block harassing calls, a significant issue in India, as noted by Truecaller’s COO.
  • Digital Integration: Supports VoIP platforms like WhatsApp and Telegram for message sender identification.

With the Indian government’s TRAI cracking down on unregistered telemarketers in 2024, Truecaller’s spam-blocking capabilities complement regulatory efforts, though its usage may face challenges with TRAI’s CNAP service rollout.

Key Features of Truecaller in 2025

Truecaller’s robust feature set caters to India’s diverse communication needs:

1. Caller ID

  • Identifies unknown callers in real-time, showing names, locations, and profile pictures (if available).
  • Color-coded labels: Blue for safe, red for spam, and green checkmarks for verified businesses (e.g., SBI loan updates).
  • iOS 18.2 update (January 2025) brings real-time Caller ID to iPhones, matching Android’s capabilities.

2. Spam Blocking

  • Auto-blocks spam calls and messages using AI pattern analytics and a community-driven database of 425 million users.
  • Users can report scam numbers (e.g., “CAB ARRIVAL SCAM”) to enhance crowd-sourced protection.
  • Option to block numbers not in your phonebook or top spammers with a single toggle.

3. Call Recording

  • Records incoming and outgoing calls seamlessly on Android (up to version 8); iOS requires an additional app.
  • Manual or automatic recording with Google Drive backup for easy access.
  • Useful for banking professionals (e.g., SBI customer service) to document client interactions.

4. Truecaller Assistant

  • AI-powered call screening (available in select countries like the US, not yet India) asks callers their purpose and provides real-time info.
  • Enhances spam detection and saves time for busy users.

5. Message ID and Inbox Cleaner

  • Identifies SMS senders offline, categorizing messages (OTPs, transactions, travel updates) without sharing data.
  • Inbox Cleaner removes old, unwanted messages to declutter inboxes, ideal for frequent SMS users like SBI customers receiving OTPs.

6. Verified Business Program

  • Displays official logos and call reasons (e.g., “Regarding your loan application”) for trusted businesses, reducing scam risks.
  • Helps users like Priya in Mumbai confidently answer legitimate calls from banks.

7. Backup and Integration

  • Backs up contacts, call logs, and block lists to Google Drive.
  • Integrates with native Phone and Messages apps, supporting WhatsApp and Telegram for a unified experience.

8. Premium Features

  • Ad-free experience, unlimited number lookups, and a Premium badge.
  • Family Plan allows sharing with up to four members.
  • Costs ₹1,000–₹2,000/year in India, with a free trial.

Benefits of Truecaller in India

  • Scam Protection: Blocks fraudulent calls, like fake delivery scams, as shared by Reddit users in Mumbai.
  • Time-Saving: Filters irrelevant calls, letting professionals focus on critical tasks.
  • Ease of Use: Simple setup with multilingual support (Hindi, Tamil, etc.) and a clean interface.
  • Community Power: Leverages 180 million Indian users to crowdsource spam data, ensuring high accuracy.
  • Business Utility: Call recording and Verified Business features aid banking professionals (e.g., SBI) in client management.

Privacy Concerns and Mitigations

Truecaller’s data practices have sparked concerns, especially in India, where privacy laws are tightening:

  • Data Collection: Accesses contacts, call logs, and user profiles to build its database, raising GDPR and Indian DPDP Act compliance questions.
  • Non-User Data: Collects info on non-users if their numbers are in a user’s phonebook, without explicit consent.
  • Past Breaches: A 2013 hack and 2019 security flaw exposed vulnerabilities, though Truecaller claims no sensitive data (passwords, credit cards) was compromised.
  • Mitigations:
    • Users can unlist numbers via truecaller.com/unlist.
    • Phonebooks are not uploaded from Play Store/App Store downloads; “Enhanced Search” (optional) is the only upload trigger.
    • Transparent privacy screen during onboarding explains data use.
    • Settings > Privacy Center allows data management or account deactivation.

In 2025, Sweden’s GDPR regulator IMY is investigating Truecaller’s practices, with a decision pending. India’s upcoming DPDP Act may limit unconsented data collection, potentially impacting Truecaller’s database.

Tips for Using Truecaller Effectively

  • Enable Permissions: Go to Settings > Calls > Turn on “Identify calls on other apps” for WhatsApp/Telegram integration.
  • Customize Blocking: Use “Block top spammers” or blacklist specific numbers for tailored protection.
  • Set Call Alerts: Enable “Call Alert Notifications” and “Announce Phone Calls” for real-time caller info.
  • Use Verified Business: Look for green checkmarks to trust calls from banks like SBI.
  • Monitor Battery: Truecaller can be resource-intensive; disable unused features to save battery.
  • Unlist if Needed: Visit truecaller.com/unlist to remove your number if privacy is a concern.
  • Download Safely: Use Google Play, App Store, or truecaller.com for secure APK downloads.

Challenges to Consider

  • Spam Detection Accuracy: Not 100% reliable; some spam calls may slip through or legitimate calls may be mislabeled.
  • Ads in Free Version: Frequent ads can be intrusive; consider Premium for an ad-free experience.
  • Battery Drain: Resource-heavy, especially with real-time features enabled.
  • TRAI’s CNAP: India’s Caller Name Presentation service, tested in 2024, may reduce Truecaller’s dominance if rolled out nationwide.
  • Privacy Laws: The DPDP Act (expected 2025) could restrict Truecaller’s data practices, affecting functionality.

Why Truecaller Shines in India

Truecaller’s popularity in India stems from its ability to tackle the country’s spam call epidemic, with 3.2 trillion unknown calls identified globally in 2024. X posts praise its “automatically block spam call” system and iOS 18.2 update for real-time Caller ID, reflecting strong user sentiment. Its Verified Business program and call recording are invaluable for banking professionals, while women benefit from blocking harassing calls. However, privacy concerns and TRAI’s CNAP service pose challenges, making it essential to use Truecaller mindfully.

Conclusion

Truecaller remains a must-have app in India in 2025, offering robust caller ID, spam-blocking, and call recording features tailored to the country’s communication needs. With 180 million users and a focus on safety, it’s ideal for professionals, businesses, and individuals navigating India’s spam-heavy telecom landscape. While privacy concerns persist, Truecaller’s transparency and unlisting options provide

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